Bereshit
(The restart)
“Bereshit” which means “at the beginning” or “at the beginning” is the word that begins the book of Genesis and symbolically signals the beginning of a new stage of the International Jewish Film Festival in Mexico. “The restart” is the word that complements our Slogan for the 19th International Jewish Film Festival in Mexico, which on this occasion refreshes its way of exhibiting with new sections and exclusive content for both face-to-face functions in movie theaters. During its first three weeks the exhibition of the Official Selection with six films and alternatively two new sections of Documentary Film and Mexican Feature Film only for Cinépolis Klic.
FROM THE SCREEN TO REAL LIFE, STORIES THAT INSPIRE
The Festival’s ambassadors
This year, women are the central theme of the International Jewish Film Festival in Mexico, the campaign that complements the promotion of our Official Selection, tells a parallel story. La historia real de 36 mujeres mexicanas, judías, que nos hablan de su vida, sus logros y el significado de ser mujeres en nuestro país.
The idea arises taking as its principle the power that cinema has to penetrate the viewer by appealing to their emotions. In this sense, we wanted to move from the screen to real life by telling the story of some of the outstanding women in various areas of public life, with the purpose of inspiring with an alternative, constructive and purposeful discourse.
During the festival and throughout 2020, we will get to know the history of each of the FICJM ambassadors through video, photos and thoughts that will be available on various communication channels, mainly social networks.
Hopefully the stories we share serve to inspire.